{"id":10892,"date":"2019-07-10T10:14:15","date_gmt":"2019-07-10T08:14:15","guid":{"rendered":"https:\/\/tunal-stb.de\/subscription-for-pay-tv-as-advertising-expense\/"},"modified":"2023-07-21T09:36:14","modified_gmt":"2023-07-21T07:36:14","slug":"subscription-for-pay-tv-as-advertising-expense","status":"publish","type":"post","link":"https:\/\/tunal-stb.de\/en\/subscription-for-pay-tv-as-advertising-expense\/","title":{"rendered":"Subscription for pay TV as advertising expense"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\">[vc_single_image image=&#8221;5499&#8243; img_size=&#8221;full&#8221;][ultimate_heading main_heading=&#8221;Abo f\u00fcr Pay-TV als Werbungskosten, Sky-Bundesliga-Abo.&#8221; alignment=&#8221;left&#8221; margin_design_tab_text=&#8221;&#8221;][\/ultimate_heading][ultimate_spacer height=&#8221;50&#8243;]<div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>What are advertising costs?<\/h2>\n<p>According to Section 9 of the German Income Tax Act (EStG), income-related expenses are expenses incurred to acquire, secure and maintain income. They are to be deducted from the type of income for which they were incurred. This means, among other things, that the expenses must be economically related to the income of the respective type of income (e.g. income from employment). (For the case: Subscription for pay TV or Sky Bundesliga subscription as income-related expenses below in the text).<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>A distinction must be made in the case of expenses!<\/h2>\n<p>A distinction must be made in the case of expenses that are (partly) incurred for both professional and private reasons (so-called mixed expenses):<\/p>\n<ul>\n<li>If the <strong>private<\/strong> contributory cause is of minor importance (i.e. less than 10%), the expenses can be deducted in full.<\/li>\n<li>If the <strong>professional<\/strong> reason is of minor importance, the expenses as a whole are not deductible.<\/li>\n<li>In the other cases, the mixed expenses are to be divided, if necessary; the professional share is deductible if it can be determined according to objective characteristics or, if necessary, estimated (e.g. according to time, quantity, area shares or number of persons participating).<\/li>\n<\/ul>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>The dispute was dismissed.<\/h2>\n<p>In a recent case, the <a href=\"https:\/\/www.bundesfinanzhof.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Federal Fiscal Court<\/a> further clarified the consideration of mixed expenses. The court clarified that expenses incurred by a soccer coach of a licensed team for a Sky Bundesliga subscription can be deducted as income-related expenses from income from employment if there is actually a professional reason for the expense.<\/p>\n<p>The dispute was referred back to the Tax Court to determine the extent to which the subscription was used for coaching activities and the extent to which it was used for private purposes.<\/p>\n<\/div><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong><em>(For further comments, information and examples, please refer to our <a href=\"https:\/\/adiuvat.eu\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\">information letter 07\/2019<\/a>).<\/em><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\">[vc_masonry_media_grid grid_id=&#8221;vc_gid:1562745520318-be7f56a5-1b50-8&#8243; include=&#8221;6226,6225,6224&#8243;][vc_message]\n<h2 class=\"widget-title\"><strong>A) Newsletter order<\/strong><\/h2>\n<p>Always be well informed, do not miss any news! With our newsletter service you will always receive current information about our office and this conveniently by e-mail (e.g. changed opening hours, etc.). Of course, you can easily unsubscribe from the newsletter at any time. At the end of each newsletter you will find a corresponding unsubscribe link. To do this, simply enter your e-mail address&#8230;<\/p>\n<div><\/div>\n<h2 class=\"widget-title\"><a href=\"https:\/\/adiuvat.eu\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>B) Subscribe to information letter<\/strong><\/a><\/h2>\n<div class=\"textwidget\">\n<p>Convenient by e-mail. To subscribe, simply enter your email address and you will be sent the latest version of our information letter.<br \/>\nYour advantage when registering: You will always receive this up to date at the beginning of each month.<\/p>\n<div><\/div>\n<h2 class=\"widget-title\"><strong>C) Subscribe to blog via email<\/strong><\/h2>\n<form id=\"subscribe-blog-blog_subscription-2\" accept-charset=\"utf-8\" action=\"#\" method=\"post\">\n<div id=\"subscribe-text\">\n<p>Enter your email address to subscribe to this blog and receive notifications of new posts via email.<\/p>\n<\/div>\n<\/form>\n<\/div>\n[\/vc_message][ultimate_spacer height=&#8221;50&#8243;]<div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Neumann &amp; Walczak &#8211; tax consulting company GmbH &#8211; Robert-Bosch-Strasse 1 &#8211; 59439 Holzwickede<\/p>\n<p style=\"text-align: center;\"><span class=\"Stil6\"><br \/>\n  <span class=\"Stil42\">Neumann Walczak &amp; Partner Tax Consultant and Lawyer &#8211; Partnership &#8211; <\/span><br \/>\n<\/span>Robert-Bosch-Strasse 1 &#8211; 59439 Holzwickede<\/p>\n<hr>\n<p style=\"text-align: center;\">Website: www.neumann-walczak.de &#8211; E-mail: info@neumann-walczak.de<\/p>\n<p style=\"text-align: center;\"><span class=\"Stil39\">Phone: (0049) 02301 &#8211; 91 291 0 &#8211; Fax: (0049) 02301 &#8211; 91 291 21<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"[vc_single_image image=\"5499\" img_size=\"full\"][ultimate_heading main_heading=\"Abo f\u00fcr Pay-TV als Werbungskosten, Sky-Bundesliga-Abo.\" alignment=\"left\" margin_design_tab_text=\"\"][\/ultimate_heading][ultimate_spacer height=\"50\"]What are advertising costs? According to Section 9 of the German Income Tax Act (EStG), income-related expenses are expenses incurred to acquire, secure and maintain income. They are to be deducted from the type of income for which they were incurred. This means, among...","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[863,535],"tags":[1267],"class_list":["post-10892","post","type-post","status-publish","format-standard","hentry","category-advertising-costs","category-information-letter","tag-pay-tv-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/tunal-stb.de\/en\/wp-json\/wp\/v2\/posts\/10892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tunal-stb.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tunal-stb.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tunal-stb.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tunal-stb.de\/en\/wp-json\/wp\/v2\/comments?post=10892"}],"version-history":[{"count":11,"href":"https:\/\/tunal-stb.de\/en\/wp-json\/wp\/v2\/posts\/10892\/revisions"}],"predecessor-version":[{"id":11132,"href":"https:\/\/tunal-stb.de\/en\/wp-json\/wp\/v2\/posts\/10892\/revisions\/11132"}],"wp:attachment":[{"href":"https:\/\/tunal-stb.de\/en\/wp-json\/wp\/v2\/media?parent=10892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tunal-stb.de\/en\/wp-json\/wp\/v2\/categories?post=10892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tunal-stb.de\/en\/wp-json\/wp\/v2\/tags?post=10892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}